The boutique of the Russian fashion brand, Namelezz, is located on the ground floor of a neoclassical building. The space features high ceilings, large arched windows, and openings between the hallways.

The brand's founders are inspired by the high fashion of Italy and France, which is reflected in the iconic "skeleton" dress by Elsa Schiaparelli that appears in the space. The room itself has an Italian palazzo feel.

The lighting designers' task was to create a space that was both aesthetically pleasing and atmospheric. It was crucial not only to emphasize the elegant clothing, but also to highlight the unique architecture. The use of nuanced lighting with low brightness allowed for good visibility while providing a relaxing and comfortable atmosphere. The rays of light sliding along the walls create a sense of movement, touching the clothing or appearing behind it, guiding the viewer's gaze and attention. Against this backdrop, the shadows in the archways reveal the architectural details of the space. All architectural elements are defined by the contrasts between the various areas.

Functional areas are brightly lit, ensuring that employees and visitors feel as comfortable and unrestricted as possible.